Armani is one of the most renowned fashion brands of the world. It was founded by fashion designer Giorgio Armani. Giorgio Armani is one of the most famous fashion designers of the fashion industry. He was recognized as the most successful Italian designer in 2001 and is now considered among the richest fashion designers of the world. Since the formation of Armani in 1975, the company has earned him great fame and success worldwide. He was born on July 11, 1934.
Giorgio Armani is from Piacenza of Italy. He shared his parents with two siblings. When he was young, he longed to have a medicine career after being inspired from a book known as The Citadel. His family was not so well off which made his childhood hard. He studied medicine while he was in college and in 1953, he joined the military. But later he had a change of heart and decided to leave medicine to pursue a career in fashion designing. It is a known fact that Giorgio is gay. His sister and nieces have also joined Armani.
He had a humble beginning in the fashion industry. After serving in the military for some time, he got hired by a departmental store called La Rinascente in Milan as a dresser. He was inspired by fashion at this time and took great interest in his work. He eventually became a menswear seller which proved to be precious experience in the fashion world. In the 1960s, he started working for Nino Cerruti as a menswear designer. He was much admired there and continued to develop his skills. He also began working freelance and contributed his work to several manufacturers. Sergio Galeotti played a huge role in Giorgio’s life. They met in late 1960s and became close. The duo collaborated to launch an office in 1973 in Milan. During this time, Giorgio worked for fashion houses like Bagutta, Allegri, Hilton, Tendresse, Gibo and Montedoro. As his presence increased in the industry, the media took notice of him more especially after the Sala Bianca shows in Florence. By this time, he had gained much experience and knowledge of fashion and was ready to venture out on his own. So in 1975, he formed Giorgio Armani in Milan with help from his closest peer, Sergion Galeotti. His first menswear collection under Armani was released later that year. He was also able to present a women’s line. He collaborated with Gruppo Finanzario Tessile to release more luxury menswear. In 1979, he started designing in an international scale starting with America. Soon he was beginning to be known among the leading designers in international level. The label also introduced a line of underwear, swimwear and accessories. The fashion label agreed to co-create fragrances with L’Oreal and also introduced Armani Junior, Emporio Armani and Armani Jeans. The label branched out and opened a second store in Milan and a boutique. Armani started appearing in television commercials and print advertisements. Giorgio knew the role of media attention for the development of his line so he went on to design clothes for the movie American Gigolo in 1980. This success led the label to score designing deals with several other movies including The Untouchables in 1987. With passing time, Giorgio has continued to work hard to develop his company. The fashion house has now 60 boutiques, over a hundred Emporio Armani, 11 Collezioni, 13 Armani Junior stores and has stores in over thirty countries. He has an estimated personal net worth of $8.5 billion.
When he is not busy with his high profile fashion house, he is busy with sports. He is a basketball fanatic and also Olimpia Milano president. He is also a great fan of Inter Milan. The national team of England has been twice dressed by Armani. Many other sports giants have endorsed Armani including Chelsea.
Giorgio Armani is the creator of one of the world’s greatest fashion designers, Armani. His lifetime achievement is the result of disciplined hard work and perseverance. Today, he is considered to be one of the most popular and admired fashion designers of the world. Armani is not only limited to fashion designing but has also successfully established itself as a business name by opening hotels and restaurants.